Wasted Space!
    
      I have to wonder why companies with a large truck or trailer, sometimes even a fleet of them, have so much wasted space.  Have you ever passed by a big white box truck & saw that there was just some paper taped to the door with a hand written company name?  Do they not know that they are driving around mobile billboards?  I may be wrong, but I'm pretty sure that all companies can benefit from advertising.

     Vehicle wraps are a very cost effective way to advertise.  For example, I contacted a local newspaper to get pricing for a 1/4 page color add in the Sunday paper (1 day only).  I chose Sunday of course because it is the most read.  At my house we get only the weekend paper, possibly look at it if we get time, then it is tossed into the recycling within a couple days.  The price for this add was around $1,700.  For that amount of money you could wrap a car, or get a great amount of coverage on a box truck etc... and it will last for 5 years or so, and not be tossed in the recycling after a couple days.

Check out a couple case studies from 3M


 http://solutions.3m.com/wps/portal/3M/en_US/Graphics/Scotchprint/Solutions/Case-Studies/#

Thanks for reading!
Chad Houg