To WRAP, or not to WRAP?
If you are wondering about vehicle wraps for your company, be it just yourself or thousands of employees strong, here are some things to consider.
1) Cost per impression - Studies show that mobile advertising (wraps) is less expensive per impresion than newspaper, radio, billboards, and others. Depending on how much the vehicle is driven, and where it is parked, a vehicle wrap can generate tens of thousands of impressions a year.
2) Memorable - Studies also show that 97 percent of survey respondents recalled the ad on the truck, 98 percent thought the ads created a positive image of the advertiser, and 96 percent thought fleet graphics had more impact than billboards.
3) Endless Possibilities - There is no limit the design possibilities and the vehicles that the designs can be customized to. Thanks to technology, a design can be customized for each vehicle using a template on the computer.
4) You own the space - If you own the vehicle, then you own the advertising space and don't have to share it. The public's eyes will be focused on your add.
5) Warranties - When you use a professional graphics installer, you will typically have a guarantee on the install & warranty from the vinyl manufacturer. A shop with a good record will take care of you and will be using vinyl that is rated at 5 years or better.
6) Protects vehicle finish - A vinyl wrap can protect the vehicles finish. A professional installer can cleanly remove the wrap & leave the vehicles finish in the condition it was when the wrap was installed, therefore preserving the resale value. This also helps in the case of a leased vehicle which needs to be returned in good shape.
Call us to talk about the possibilities or a quote for your company!
Thanks for checking us out!
Chad Houg
Sales Rep. @ Transport Graphics
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