Wednesday, October 26, 2011

When to look elswhere for graphics

When is a good time to look into a new graphics provider?

So many companies purchase some type of lettering or graphics on a somewhat regular basis for their company vehicles.  They often seem to work with the same graphics provider for years.  Maybe they use a friend or relative that has a vinyl cutter, and think they are getting a good deal, or don't want to hurt their friend's feelings by using another company.  Maybe they have never simply gone to a graphics company & asked for some design ideas.  The truth is you could be missing out on a lot of great advertising because of poor design, or lack of care and quality that could be put into the graphics.  A nice vehicle graphic or wrap has been proven to more than pay for itself!

So how else do you know when to at least check into other companies, or why would you want to? 

1)   Take a look at your design, or lack of.  
Is it basic block lettering using 1 or 2 colors?  That could be because that is all your provider is capable of.  

Is it easy to read?  Using the wrong fonts, colors, and layout combinations can lead to something that is hard to read and not that pleasing to look at.


Is a design done for each vehicle that it will be applied to, or just a generic design that hopefully fits?    Often there are different types of vehicles, or trailers in a company’s fleet.   You’ll want a company that can adjust the layout accordingly.


2)   Can the graphics company do everything in house?


If everything from design, production, and installations can be done by the same company, then it may save time and money. 


3)     Does the vinyl you’ve been getting from your provider crack, peel, or fade after just a few years?


They are not using a good quality vinyl, or are not laminating when it comes to prints.  In this case it doesn’t look very professional if this starts to happen, and it may cost you more in the long run.        


4)     Do you have a warranty?


Does your graphics company provide any kind of warranty on the install, or the film itself?  You should have some kind of coverage either from the provider, the film manufacturer, or both.


5)     My final thought on why you NEED to look for a new vehicle graphics company is that the one you          have used is now out of business due to some of the issues mentioned above!

www.transport-graphics.com 

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